=LDR  00000nam  2200000   4500
=001  INLIS000000000003402
=005  20220716120603.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003402
=020    $$a 70387893
=041    $$a eng
=082    $$a 343.076
=084    $$a 343.076 LOV M
=100    $$a Lovelock, Christopher
=100    $$a Weinberg, Charles
=245    $$a Marketing challenges : cases and exercises
=250    $$a 2nd ed
=260    $$a New York: $b McGraw-Hill Book Company, $c 1989
=300    $$a xl, 671 hlm.$b : ilus.;$c 24 cm.
=440    $$a Marketing Series
=650    $$a Marketing - Cases Studies