=LDR  00000nam  2200000   4500
=001  INLIS000000000003393
=005  20220716120601.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003393
=020    $$a 135634792
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 KOT M
=100    $$a Kotler, Philip
=245    $$a Marketing management : analysis, planning, implementation, and control
=250    $$a 7th ed
=260    $$a Englewood Cliffs: $b Prentice Hall, $c 1991
=300    $$a xxvi, 756 hlm.$b : ilus.;$c 28 cm.
=650    $$a Marketing Management