=LDR  00000nam  2200000   4500
=001  INLIS000000000003316
=005  20220716120551.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003316
=020    $$a 71004483
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 GUI M
=100    $$a Gultinan, Joseph P.
=100    $$a Paul, Gordon W.
=245    $$a Marketing Management : strategies and programs
=250    $$a 3rd ed
=260    $$a New York: $b McGraw Hill Book Company, $c 1988
=300    $$a xiv, 427 hlm.$b : ilus.;$c 22 cm.
=440    $$a Marketing series
=650    $$a Marketing - Management