=LDR  00000nam  2200000   4500
=001  INLIS000000000003248
=005  20220716120542.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003248
=041    $$a eng
=082    $$a 658.827
=084    $$a 658.827 AAK M
=100    $$a Aaker, David A.
=245    $$a Managing brand Equity
=260    $$a New York: $b The Free Press, $c 1991
=300    $$a xiii, 299 hlm$c 24,5 cm
=650    $$a Brand Name Product-Valuation