=LDR  00000nam  2200000   4500
=001  INLIS000000000000317
=005  20220716115929.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000317
=041    $$a eng
=082    $$a 659.1
=084    $$a 659.1 BOV C
=100    $$a Bovee, Courtland L.
=100    $$a Arens, William F.
=245    $$a Contemporary advertising
=250    $$a 4th ed
=260    $$a Homewood: $b Irwin, $c 1992
=300    $$a xxxi, 718 hlm.$b : ilus.;$c 28 cm.
=440    $$a The Irwin Series in Marketing
=650    $$a Advertising