=LDR  00000nam  2200000   4500
=001  INLIS000000000003145
=005  20220716120530.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003145
=041    $$a eng
=082    $$a 659.1
=084    $$a 659.1 SHI I
=100    $$a Shimp, Terence A
=245    $$a Integrated marketing communications in advertising and promotion
=250    $$a 7th ed.
=260    $$a Usa: $b Thomson, $c 2007
=300    $$a XX, 629hlm$b : ilus;$c 28,5cm
=650    $$a Advertising