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=001  INLIS000000000003109
=005  20220716120526.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003109
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 DOY V
=100    $$a Doyle, Peter
=245    $$a Value-based marketing : Marketing strategies for corporate growth and shareholder value
=260    $$a Englan: $b John Wiley, $c 2004
=300    $$a xii, 370 hlm$c 25,5
=650    $$a Marketing Strategies