=LDR  00000nam  2200000   4500
=001  INLIS000000000003076
=005  20220716120522.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000003076
=041    $$a eng
=082    $$a 658.848
=084    $$a 658.848 KOT G
=100    $$a Kotabe, Masaaki
=245    $$a Global marketing management
=260    $$a Usa: $b John Wiley, $c 2008
=300    $$a xxii, 682 hlm$c 28 cm
=650    $$a Marketing Management