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=035    $$a 0010-072200000003018
=041    $$a ind
=084    $$a 658.834 3 TJI B
=100    $$a Tjiptono, Fandy
=245    $$a Brand management strategy
=260    $$a Yogyakarta: $b ANDI, $c 2005
=300    $$a viii, 140 hlm$c 28 cm
=650    $$a Brand
=650    $$a Prefence Marketing Management