=LDR  00000nam  2200000   4500
=001  INLIS000000000002671
=005  20220716120435.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000002671
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 ZEI S
=100    $$a Zeithaml, Valerie
=100    $$a Bitner, Mary Jo, Gremler, Dwayne D.
=245    $$a Services marketing : integrating customer focus a cross the firm
=250    $$a 4th ed
=260    $$a New York, Ny: $b McGraw-Hill, $c 2006
=300    $$a xxvii, 708 hlm$b : ilus.; $c 26 cm
=650    $$a Service Industries-Marketing