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=001  INLIS000000000002626
=005  20220716120429.0
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=035    $$a 0010-072200000002626
=041    $$a ind
=082    $$a 658.802
=084    $$a 658.802 CRA S
=100    $$a Cravens, David W.
=100    $$a Piercy, Nigel F.
=245    $$a Strategic marketing
=250    $$a 8th.ed.
=260    $$a New York, Ny.: $b McGRaw-Hill/Irwin, $c 2006
=300    $$a xvii, 726 hlm.$b : ilus.;$c 26 cm.
=650    $$a Marketing-Decisions Making