=LDR  00000nam  2200000   4500
=001  INLIS000000000002552
=005  20220716120421.0
=008  220716|||||||||   |   |||   |||| ||     
=035    $$a 0010-072200000002552
=041    $$a 
=082    $$a 658.802
=084    $$a 658.802 LEH A
=100    $$a Lehmann, Donald R.
=100    $$a Winer, Russell S.
=245    $$a Analysis for marketing planning
=250    $$a 5th.ed.
=260    $$a Boston: $b McGraw-Hill/ Irwin, $c 2002
=300    $$a xiii, 256 hlm.$b : ilus.;$c 23 cm.
=650    $$a Marketing - Management