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=035    $$a 0010-072200000002530
=041    $$a 
=082    $$a 658.4012
=084    $$a 658.4012 PEA F
=100    $$a Pearce, John A.
=100    $$a B. Robinson Jr. Richard
=245    $$a Formulation implemetation and control of competitive strategy
=250    $$a 9th.ed.
=260    $$a Boston: $b megraw-hill/irwin, $c 2005
=300    $$a xxiv, 342 hlm$b : ilus.; $c 26 cm.
=650    $$a Strategic Planning