=LDR  00000nam  2200000   4500
=001  INLIS000000000002462
=005  20220716120410.0
=008  220716|||||||||   |   |||   |||| ||     
=035    $$a 0010-072200000002462
=041    $$a 
=082    $$a 659.1
=084    $$a 659.1 SUT A
=100    $$a Sutherland, Max
=100    $$a Syleuster, Alice K.
=245    $$a Advertising and the mind of the costumer : iklan yang berhasil yang gagal dan penyebabnya
=260    $$a Jakarta: $b PPM, $c 2004
=300    $$a xvii, 408 hlm$c 24 cm.
=650    $$a Periklanan