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=001  INLIS000000000002450
=005  20220716120409.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000002450
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 KOT M
=100    $$a Kotler, Philip
=100    $$a Jain, Dipk C.
=100    $$a Maesincee, Suvit
=245    $$a Marketing moves : a new approach to profits, growth, and renewal
=260    $$a Boston: $b Harvard Business School Press, $c 2002
=300    $$a xii, 193 hlm$c 24 cm.
=650    $$a Marketing