=LDR  00000nam  2200000   4500
=001  INLIS000000000002436
=005  20220716120407.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000002436
=041    $$a eng
=082    $$a 658.4012
=084    $$a 658.4012 TRO J
=100    $$a Trout, Jack
=245    $$a Jack trout on strategy : capturing mindshare, conquering markets
=260    $$a New York, Ny: $b McGraw-Hill, $c 2004
=300    $$a xiv, 160 hlm$c 21 cm.
=650    $$a Strategic Planning