=LDR  00000nam  2200000   4500
=001  INLIS000000000002431
=005  20220716120407.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000002431
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 LOV S
=100    $$a Lovelock, Christopher
=100    $$a Wirtz,Jochen
=245    $$a SErvices marketing : people, technoly, strategy
=250    $$a 5th.ed.
=260    $$a Upper Saddle River: $b Prentice Hall, $c 2004
=300    $$a xviii, 652 hlm$c 26 cm.
=650    $$a Service Industries-Marketing