=LDR  00000nam  2200000   4500
=001  INLIS000000000002286
=005  20220716120349.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000002286
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 ZEI S
=100    $$a Zeithaml, Valarie A.
=100    $$a Bitner, Mary Jo
=245    $$a Services marketing : integrating customer focus acrooss the firm
=250    $$a 3rd.ed.
=260    $$a Boston: $b McGraw-Hill/ Irwin, $c 2003
=300    $$a xx, 668 hlm.$b : ilus.;$c 26 cm.
=650    $$a Service Industries-Marketing