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=005  20220716120349.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000002285
=041    $$a eng
=082    $$a 659.1
=084    $$a 659.1 CLO I
=100    $$a Clow, Kenneth E.
=100    $$a Baack, Donald
=245    $$a Integrated advertising, promotion and marketing communications
=250    $$a 2nd.ed.
=260    $$a Upper Saddle River, Nj: $b Pearson Prentice Hall, $c 2004
=300    $$a xxvii, 538 hlm.$b : ilus.;$c 28 cm.
=650    $$a Communication In Marketing