=LDR  00000nam  2200000   4500
=001  INLIS000000000002157
=005  20220716120333.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000002157
=041    $$a eng
=082    $$a 659.1
=084    $$a 659.1 BEL A
=100    $$a Belch, George E.
=100    $$a Belch, Michael A.
=245    $$a Advertising and promotion : an integrated marketing communications perspective
=250    $$a 6th.ed.
=260    $$a New York: $b McGraw-Hill, $c 2004
=300    $$a xxvi,847 hlm.$b : ilus.;$c 30 cm.
=650    $$a Advertising