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=001  INLIS000000000002156
=005  20220716120333.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000002156
=041    $$a eng
=082    $$a 659.1
=084    $$a 659.1 ARE C
=100    $$a Arens, William F.
=245    $$a Contenporary advertising
=250    $$a 8th.ed.
=260    $$a New York: $b McGraw-Hill, $c 2002
=300    $$a xxxii, 686 hlm.$b : ilus.; ;$c 30 cm.
=650    $$a Advertising