=LDR  00000nam  2200000   4500
=001  INLIS000000000001962
=005  20220716120305.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001962
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 LUT M
=100    $$a Luther, William M.
=245    $$a The Marketing plan : how to prepare and implement it
=250    $$a 3rd.ed.
=260    $$a New York: $b AMACOM, $c 2001
=300    $$a xviii, 318 hlm$c 23 cm.
=650    $$a Marketing