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=001  INLIS000000000001924
=005  20220716120300.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001924
=041    $$a eng
=082    $$a 658.83
=084    $$a 658.83 AAK M
=100    $$a Aaker, David A.
=100    $$a Kumar, V.
=100    $$a Day, George S.
=245    $$a Marketing research
=250    $$a 7th.ed.
=260    $$a New York: $b John Wiley Sons, $c 2001
=300    $$a xvi, 751 hlm.$b : ilus.; $c 28 cm.
=650    $$a Marketing Research