=LDR  00000nam  2200000   4500
=001  INLIS000000000001863
=005  20220716120252.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001863
=041    $$a eng
=082    $$a 658.827
=084    $$a 658.827 MAR B
=100    $$a Marconi, Joe
=245    $$a The Brand marketing book : creating, managing, and extending the value of your brand
=260    $$a Lincolnwood: $b NTC Business Books, $c 2000
=300    $$a xv, 246 hlm$c 24 cm.
=650    $$a Brand Name Products - Marketing