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=001  INLIS000000000001602
=005  20220716120218.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001602
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 LEV M
=100    $$a Levitt, Theodore
=245    $$a The Marketing imagination
=260    $$a New York: $b The Free Press, $c 1986
=300    $$a xxvi, 238 hlm$c 23 cm.
=650    $$a Marketing