=LDR  00000nam  2200000   4500
=001  INLIS000000000012345
=005  20220725202230.0
=008  220725|||||||||   |   |||   |||| ||   ||
=035    $$a 0010-072200000012345
=084    $$a K22026 HEN P
=100    $$a Hendrata, Adhy Arya
=700    $$a Netti Tinaprilla $E Pembimbing
=700    $$a Arief Safari $E Pembimbing
=245    $$a Pengaruh ekuitas merek dan electronic word of mouth (E-Wom) terhadap kepuasan dan loyalitas konsumen pada e-commerce marketplace
=260    $$c 2021
=300    $$a 77 hlm
=502    $$a Tesis
=650    $$a Manajemen Pemasaran
=650    $$a Ekuitas Merek
=650    $$a E-Commerce Marketplace
=650    $$a ;Kepuasan
=650    $$a Loyalitas Konsumen
=650    $$a Merek
=650    $$a Perilaku Konsumen
=650    $$a Kepuasan