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=005  20220716120205.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001505
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 CRA S
=100    $$a Cravens, David W.
=245    $$a Strategic marketing
=250    $$a 6th.ed.
=260    $$a Boston: $b Irwin/ McGraw-Hill, $c 2000
=300    $$a xvi, 753 hlm$c 24 cm.
=650    $$a Marketing - Decision Making