=LDR  00000nam  2200000   4500
=001  INLIS000000000000146
=005  20220716115907.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000146
=020    $$a 538802510
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 JAI M
=100    $$a Jain, Subhash
=245    $$a Marketing planning strategy
=250    $$a 3rd ed
=260    $$a Cincinnati: $b South Western Publishing, Co, $c 1990
=300    $$a xxi, 916 hlm.$b : ilus.;$c 25 cm.
=650    $$a Marketing Management