=LDR  00000nam  2200000   4500
=001  INLIS000000000001405
=005  20220716120152.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001405
=041    $$a eng
=082    $$a 658.827
=084    $$a 658.827 KEL S
=100    $$a Keller, Kevin Lane
=245    $$a Strategic brand management : building, measuring and brand equity
=260    $$a Upper Saddle River: $b Prentice Hall, $c 1998
=300    $$a xxv, 753 hlm.$c xxv, 753 hlm.
=650    $$a Brand Name Product-Management