=LDR  00000nam  2200000   4500
=001  INLIS000000000001351
=005  20220716120145.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001351
=041    $$a eng
=082    $$a 658.83
=084    $$a 658.83 AAK M
=100    $$a Aaker, David A.
=100    $$a Kumar, V.
=100    $$a Day, George S.
=245    $$a Marketing research
=250    $$a 6th.ed.
=260    $$a New York: $b John Wiley Sons, $c 1998
=300    $$a xvi, 776 hlm$c 26 cm.
=650    $$a Marketing Research