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=001  INLIS000000000001333
=005  20220716120142.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001333
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 AAK S
=100    $$a Aaker, David A.
=245    $$a Strategic market management
=260    $$a New York: $b John Wiley Sons, $c 1998
=300    $$a xiv, 330 hlm$c 23 cm.
=650    $$a Marketing-Management