=LDR  00000nam  2200000   4500
=001  INLIS000000000010329
=005  20220725201211.0
=008  220725|||||||||   |   |||   |||| ||   ||
=035    $$a 0010-072200000010329
=084    $$a 20(E25) WID A
=100    $$a Widya, Neny
=700    $$a Daryanto, Arief $E Pembimbing
=700    $$a Suharjo, Budi $E Pembimbing
=245    $$a Analisis persepsi dan sikap konsumen terhadap iklan lifebuoy berbagi sehat" dan kaitannya dengan program corporate social responsibility (studi kasus pada konsumen di kota bogor)"
=260    $$c 2008
=300    $$a 91 hlm.
=502    $$a Tesis
=650    $$a Manajemen Pemasaran
=650    $$a Sabun Lifebuoy
=650    $$a Iklan
=650    $$a Berbagi Sehat
=650    $$a Corporate Social Responsibilty (Csr)
=650    $$a Persepsi
=650    $$a Sikap
=650    $$a Perilaku Konsumen
=650    $$a Evaluasi Atribut
=650    $$a Crosstabs
=650    $$a Uji Chi Square