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=001  INLIS000000000001312
=005  20220716120139.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001312
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 MUR S
=100    $$a Murray, John A.
=100    $$a O'driscoll, Aidan
=245    $$a Strategy and process in marketing
=260    $$a London: $b Prentice Hall, $c 1996
=300    $$a xiii, 505 hlm$c 24 cm.
=650    $$a Marketing