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=001  INLIS000000000001213
=005  20220716120127.0
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=035    $$a 0010-072200000001213
=041    $$a ind
=082    $$a 658.827
=084    $$a 658.827 RIE 1
=100    $$a Ries, Al
=100    $$a Ries, Laura
=100    $$a Kartajaya, Hermawan
=245    $$a The 22 Immutable laws of branding : strategi membangun produk atau jasa menjadi merek berkelas dunia
=260    $$a Jakarta: $b Gramedia Putaka Utama, $c 1999
=300    $$a xiii, 186 hlm$c 21 cm.
=650    $$a Marketing Management-Trademark