=LDR  00000nam  2200000   4500
=001  INLIS000000000001206
=005  20220716120126.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001206
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 JAI M
=100    $$a Jain, Subhash C.
=245    $$a Marketing planning and strategy
=250    $$a 5th.ed.
=260    $$a Ohio: $b South-Western College Publ., $c 1997
=300    $$a xviii, 844 hlm$c 24 cm.
=650    $$a Marketing-Management