=LDR  00000nam  2200000   4500
=001  INLIS000000000000012
=005  20220716115846.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000000012
=020    $$a 138519404
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 URB A
=100    $$a Urban, Glen L
=100    $$a Star, Steven H
=245    $$a Advanced marketing strategy : phenomena, analysis, and decesions
=260    $$a Englewood Cliffs: $b Prentice-Hall, $c 1991
=300    $$a xx, 563 hlm.$b : ilus.;$c 27 cm.
=650    $$a Marketing - Management