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=005  20220716120111.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001091
=041    $$a eng
=082    $$a 658.83
=084    $$a 658.83 KIN M
=100    $$a Kinnear, Thomas C.
=100    $$a Taylor, James R.
=245    $$a Marketing research : an applied approach
=250    $$a 5th.ed.
=260    $$a New York: $b McGraw-Hill, $c 1996
=300    $$a xxii, 888 hlm.$b : ilus., Ind.;$c 23 cm.
=650    $$a Marketing Research