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=035    $$a 0010-072200000000100
=020    $$a 256068658
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 MCC B
=100    $$a Mccarthy, E. Jerome
=245    $$a Basic marketing : a managerial approach
=250    $$a 10th ed
=260    $$a Homewood: $b Richard D. Irwin, $c 1990
=300    $$a xviii, 734 hlm.$b : ilus.;$c 26 cm.
=440    $$a The Irwin Series in Marketing
=650    $$a Marketing - Management