<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Walker, Orville C.</dc:creator>
  <dc:creator>Boyd, Harper W.</dc:creator>
  <dc:creator>Larreche, Jean-Claude</dc:creator>
  <dc:title>Marketing strategy : planning and implementation</dc:title>
  <dc:publisher>IRWIN,</dc:publisher>
  <dc:date>1992</dc:date>
  <dc:subject>Marketing-Management</dc:subject>
</srw_dc:dc>