<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Kotler, Philip</dc:creator>
  <dc:creator>Swee Hoon Ang</dc:creator>
  <dc:creator>Siew Meng Leong</dc:creator>
  <dc:title>Marketing management : an asian perspective</dc:title>
  <dc:publisher>Prentice Hall,</dc:publisher>
  <dc:date>1996</dc:date>
  <dc:subject>Marketing Management</dc:subject>
</srw_dc:dc>