<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Tjiptono, Fandy</dc:creator>
  <dc:creator>Layton, Roger</dc:creator>
  <dc:creator>Craig-Lees, Margare</dc:creator>
  <dc:title>Branding and brand longevity di Indonesia</dc:title>
  <dc:publisher>ANDI,</dc:publisher>
  <dc:date>2014</dc:date>
  <dc:subject>Branding</dc:subject>
  <dc:subject>Brand</dc:subject>
  <dc:subject>Merek</dc:subject>
  <dc:subject>Bran Longevity</dc:subject>
  <dc:subject>Kelanggenagn Merek</dc:subject>
  <dc:subject>Kelanggengan</dc:subject>
  <dc:subject>Bisnis Keluarga</dc:subject>
  <dc:subject>Firm Survival</dc:subject>
  <dc:subject>Product Longevity</dc:subject>
  <dc:subject>Human Capital Theory</dc:subject>
</srw_dc:dc>