<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Sumarwan, Ujang</dc:creator>
  <dc:creator>Fachrodji,Achmad</dc:creator>
  <dc:creator>Nural,Adman</dc:creator>
  <dc:creator>Nugroho, Arissetyanto</dc:creator>
  <dc:creator>Nurzal, Erry</dc:creator>
  <dc:title>Pemasaran strategik : perspektif value-based marketing dan pengukuran kinerja</dc:title>
  <dc:publisher>IPB Press,</dc:publisher>
  <dc:date>2011</dc:date>
  <dc:subject>Pemasaran Stategik</dc:subject>
  <dc:subject>Pemasaran</dc:subject>
  <dc:subject>Strategi Bersaing</dc:subject>
  <dc:subject>Kategori Produk</dc:subject>
  <dc:subject>Strategi Pemasaran Bersaing</dc:subject>
  <dc:subject>Strategi Distribusi</dc:subject>
  <dc:subject>Komunikasi Terpadu</dc:subject>
  <dc:subject>Bauran Pemasaran</dc:subject>
</srw_dc:dc>