<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Sutherland, Max</dc:creator>
  <dc:creator>Syleuster, Alice K.</dc:creator>
  <dc:title>Advertising and the mind of the costumer : iklan yang berhasil yang gagal dan penyebabnya</dc:title>
  <dc:publisher>PPM,</dc:publisher>
  <dc:date>2004</dc:date>
  <dc:subject>Periklanan</dc:subject>
</srw_dc:dc>