<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Marconi, Joe</dc:creator>
  <dc:title>The Brand marketing book : creating, managing, and extending the value of your brand</dc:title>
  <dc:publisher>NTC Business Books,</dc:publisher>
  <dc:date>2000</dc:date>
  <dc:subject>Brand Name Products - Marketing</dc:subject>
</srw_dc:dc>