<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Susanti, Vonny</dc:creator>
  <dc:title>Brand dalam hubungan pemasaran business to business sebagai upaya membangun customer engagement dalam industri kimia emulsi polimer di indonesia</dc:title>
  <dc:date>2021</dc:date>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Business To Business</dc:subject>
  <dc:subject>Customer Engagement</dc:subject>
  <dc:subject>Emoyional Brand Association</dc:subject>
  <dc:subject>Perceived Value</dc:subject>
  <dc:subject>Rational Brand Quality</dc:subject>
  <dc:subject>Social Bond</dc:subject>
  <dc:subject>Switching Costs</dc:subject>
  <dc:subject>Analytic Hierarchy Process (Ahp)</dc:subject>
</srw_dc:dc>