<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Pradinda, Alvizia</dc:creator>
  <dc:title>Analisis persepsi dan sikap konsumen terhadap iklan televisi minuman isotonik di bogor</dc:title>
  <dc:date>2009</dc:date>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Iklan Televisi</dc:subject>
  <dc:subject>Minuman Isotonik</dc:subject>
  <dc:subject>Pocari Sweat</dc:subject>
  <dc:subject>Mizone</dc:subject>
  <dc:subject>Powerade Isotonik</dc:subject>
  <dc:subject>Persepsi</dc:subject>
  <dc:subject>Sikap</dc:subject>
  <dc:subject>Fishbein</dc:subject>
  <dc:subject>Chi Square</dc:subject>
  <dc:subject>Uji Friedman</dc:subject>
  <dc:subject>Regesi Linear Berganda</dc:subject>
</srw_dc:dc>