<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Sharief, Derry Armand</dc:creator>
  <dc:title>Analisis ekuitas merek (brand equity) kripik kentang merek leo di wilayah kota bandung</dc:title>
  <dc:date>2008</dc:date>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Kripik Leo</dc:subject>
  <dc:subject>Garudafood</dc:subject>
  <dc:subject>Ekuitas Merek</dc:subject>
  <dc:subject>Usaha-Usaha Pemasaran</dc:subject>
  <dc:subject>Importance Performance Analysis (Ipa)</dc:subject>
  <dc:subject>Structural Equation Model (Sem)</dc:subject>
  <dc:subject>Lisrel 8.51</dc:subject>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Strategi Merek</dc:subject>
</srw_dc:dc>