<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Aulia, Rieska</dc:creator>
  <dc:title>Analisis ekuitas merek restoran fast food asing waralaba di kota depok</dc:title>
  <dc:date>2007</dc:date>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Ekuitas Merek</dc:subject>
  <dc:subject>Restoran</dc:subject>
  <dc:subject>Fast Food</dc:subject>
  <dc:subject>Waralaba</dc:subject>
  <dc:subject>Sem (Structural Equation Model)</dc:subject>
  <dc:subject>Depok</dc:subject>
  <dc:subject>Brand Awareness</dc:subject>
  <dc:subject>Advertising Awareness</dc:subject>
  <dc:subject>Perceived Quality</dc:subject>
  <dc:subject>Brand Used Most Often</dc:subject>
  <dc:subject>Overall Satisfaction</dc:subject>
  <dc:subject>Brand Association</dc:subject>
  <dc:subject>Brand Loyalty</dc:subject>
  <dc:subject>Brand Sha</dc:subject>
</srw_dc:dc>