<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Riyadi, Rachmat Pudjiono</dc:creator>
  <dc:title>Analisis efektifitas iklan produk susu formula balita melalui pendekatan evaluasi preferensi konsumen dan consumer decision model (cdm)</dc:title>
  <dc:date>2004</dc:date>
  <dc:subject>Manajemen Produksi</dc:subject>
  <dc:subject>Afektifitas Iklan</dc:subject>
  <dc:subject>Produk Susu Formula Balita</dc:subject>
  <dc:subject>Preferensi Konsumen</dc:subject>
  <dc:subject>Segmentasi</dc:subject>
  <dc:subject>Positioning</dc:subject>
  <dc:subject>Cluster</dc:subject>
  <dc:subject>Iklan</dc:subject>
  <dc:subject>Merek</dc:subject>
  <dc:subject>Consumer Decision Model</dc:subject>
</srw_dc:dc>