<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Siregar, Roullandi Nasrullah</dc:creator>
  <dc:title>Analisis ekuitas merek produksi pasta gigi merek siwak-f di wilayah kota bogor</dc:title>
  <dc:date>2002</dc:date>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Ekuitas Merek</dc:subject>
  <dc:subject>Brand Awareness</dc:subject>
  <dc:subject>Brand Loyalty</dc:subject>
  <dc:subject>Perceived Quality</dc:subject>
  <dc:subject>Brand Association</dc:subject>
  <dc:subject>Test Cochran</dc:subject>
  <dc:subject>Skala Likert</dc:subject>
  <dc:subject>Pasta Gigi</dc:subject>
  <dc:subject>Siwak-F</dc:subject>
  <dc:subject>Pemakai Aktual</dc:subject>
</srw_dc:dc>